About Us
Meet the Founder & CEO
RootedThrift's Story
RootedThrift’s vision is deeply personal, inspired by my upbringing as a first generation daughter of immigrants. Sunday yard sale hunts weren’t just a hobby for my family they were a creative and economic necessity. We learned to stretch every dollar, celebrate unexpected finds, and find joy in items that carried stories long before they reached our hands.
Those moments taught me resilience, resourcefulness, and the beauty of discovering something meaningful in places others might overlook. Reconnecting with toys, movies, and childhood keepsakes that I couldn’t afford in stores became a way to reclaim pieces of my youth and hold on to memories that brought comfort, stability, and imagination during uncertain times.
RootedThrift grew from that lived experience. The brand is devoted to curating nostalgic, affordable treasures that remind people of where they come from, what shaped them, and the small joys that helped them feel seen. We focus on items that spark childhood memories and create a sense of connection, discovery, and belonging just like those yard sale Sundays with my mother.
- Diana Bravo